Leadership and Management Innovation - Digital Marketing Concentration
Bachelor of Applied Science
Program Overview
The Bachelor of Applied Science in Leadership and Management Innovation, Digital Marketing Concentration will prepare students for a rapidly growing field with high demand for skilled professionals. According to the Bureau of Labor Statistics, nationwide employment in digital marketing is projected to grow by over 8%, faster than average by 2030. This growth is driven by the increasing importance of digital channels in reaching and engaging customers, as well as the need for businesses to stay competitive in the digital economy.
An undergraduate concentration in digital marketing will provide students with the knowledge and skills needed to succeed in a wide range of roles, including digital marketing strategist, social media manager, and e-commerce specialist. This program will prepare students for the changing workforce and help them stay ahead in the job market, providing them with a valuable set of skills and knowledge, which is essential for current and future workforce.
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High Employment Rate
Embarking on a future career in Digital Marketing can be incredibly rewarding, as it offers a dynamic and ever-evolving landscape where creativity meets data-driven strategies. The opportunity to shape and amplify brands in the digital sphere, coupled with the potential for continuous learning and professional growth, makes it a fulfilling journey for individuals passionate about leveraging technology to connect businesses with their target audiences.
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High Salary
A salary in the field of Digital Marketing proves highly beneficial, as the demand for skilled professionals continues to soar. Beyond competitive compensation, this career path provides opportunities for lucrative bonuses, diverse job roles, and the chance to contribute significantly to a company's online presence, making it an economically rewarding choice with ample room for financial advancement and job satisfaction.
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Valuable Work Skills for Today's Workplace
Video Marketing, Search Engine Optimization, Content Marketing, Data & Analytics, Design Thinking & Planning, Social Media, Email Marketing.
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Program Details
The Bachelor of Applied Science (BAS) in Leadership and Management Innovation prepares students for leadership roles and positions in a variety of industries within the Business world. Graduates of the BAS in Leadership and Management Innovation program will gain critical thinking and problem solving skills through the study of management principles, case studies, Capstone Course project, practical internship experiences and much more.
Areas of Study:
- Digital Advertising
- Social Media Marketing Application
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Marketing Analytics
- Digital Marketing Strategy
- Customer Relationship Management